Korea’s Finest, Delivered to Europe
NEshowroom
is a London-based multi-brand select shop and agency, introducing carefully selected Korean fashion and beauty brands to the European market. With Korean culture — music, films, food — thriving globally, we believe Korean fashion is ready to take center stage.
We curate brands that embody craftsmanship, premium materials, and modern, sophisticated design, helping them reach and resonate with European consumers. Positioned between luxury and mass-market, NEshowroom fills the overlooked space in the European market, offering timeless and high-quality brands with attainable value.
Our role is more than just retail; we partner with outstanding Korean brands to support their expansion, from showcasing to connecting them with new opportunities overseas.
From Insight to Collective Value
Having lived for many years in Europe —from the UK to Spain — I have spent much of my life shopping, consuming, and loving fashion. Yet, despite being in the so-called heart of the fashion world, I often found myself returning from trips to Korea with a suitcase full of clothes. There was always something missing. The delicacy, attention to detail, quality of materials, and the sharp yet sophisticated designs Korean brands offer were hard to find here in Europe. So now, I am no longer filling this gap just for myself.
I want to share these brands with many women who, like me, have been searching for something more. You’ll want to make room in your closet too.”
Founder profile
Jin Hee Park, founder and director of NEshowroom, has over 10 years of experience in international exhibitions, events, and brand promotions.
For the past 4 years, she has been actively engaged in the fashion export business btween Korea and the UK.
With this background and a deep understanding of both Korean brands and European consumers, she launched NEshowroom to connect curated Korean brands with the European market and to support their global expansion.
So now, I am no longer filling this gap just for myself. I want to share these brands with many women who, like me, have been searching for something more. You’ll want to make room in your closet too.
Jin Hee Park, NEshowroom Founder